Finally, a little history. Used to be there were two kinds of cycling shoes. The handmade European kind. And everything else. And you know what? There still are. Except that now there’s only one 100% European brand of cycling shoe left in the USA market.

So exactly how does Sidi continue to survive and prosper against all those less expensive Asian brands? Or to put it another way, what do all those racing professionals and bike shop employees know that so many other cyclists apparently don’t?